This model is based on the theory of consumer-surplus.
Just imagine you are a producer of water glasses. You produce a glass and decide to sell it in your shop for $5.00. The customers come in and buy your glass for $5.00 - great right?
However, you’ll never know whether or not they would have been willing to pay $6.00 or even $6.50 for your glass. With our model, you can find out what people are willing to pay.
We will ask the potential investors to decide the property value for themselves and the amount they are willing to invest, based on that value. After the crowd-sale period has ended, the top bidding investors will receive their share accordingly. This leaves you with a higher achieved sales price. There are no risks involved, as you can still set your minimum price.